Your Own Website for Small Business SEO
With Facebook, Tumblr, Squidoo and other free sites, you may well believe you don’t need your own website. That may be a mistake that results in massive issues. You must have your own website for effective small Business SEO
. Why? Control!
Why You Must Control Your Own Website
When you buy a web site name, set-up hosting and build up your own website you have control over the design and content. You can put content, products and service offerings as you please. You can control the environment, making it attractive for prospects and customers.
Even more vital, you can control where you send traffic from authority and social media sites. Pretty much every social media site will permit you to link back to your website from your profile, posts and content.
When a prospect reaches your website, you control what they see without distractions and diversions. However when customers come to your social media sites, they’re greeted with your content, but a large amount of diversions. Social media site owners monetize your content through advertisement and other distractions that draw your visitors away.
Using Social Media Sites
The draw of social media sites is that they are free and easy to set up and get started. On the other hand, building your own website may seem a disconcerting challenge. The problem with social media sites is you have to abide by their terms of service and they won’t be as effective tomorrow as they are now. Think of MySpace and how fast they fell.
The most highly effective social media strategy is to consider social media sites like they were advertising platforms in the physical media world. Thinking a mall with its competitors and distractions as very similar. Your mall store would be like your site. You aren’t getting control of customers until they enter your store or web site.
And, like the mall will restrict what stores can do in the mall, social media sites will confine what you can do with your content on their sites. If you knowingly or unsuspectingly violate the provisions of service of a social media site they can ban your accountand they could ban your account and your content. If you’re banned and that site is 50% of your web traffic, you’re in enormous troubleYou’re in giant trouble if they shut down your account and that accounts a very important part of your business.
You Own Small Business Internet Site
If you’re a brick and mortar business, your website is just as essential as your physical address. Folks will search for your business online by name and you want to control that presence. Would you put posters for your competition in your own store windows? Having your owning presence on Facebook and similar sites is like doing precisely that. You probably did spot the ads for other companies on those pages , didn’t you?
If you are a web only business, it’s not very different. One enormous distinction though is that if your web presence is your only presence, it’s far more crucial to keep it under your control. You can not fall back on walk-in traffic and alternative sources.
Setting up a domain and building rankings thru SEO is much more troublesome than making a Facebook page. Now, just like a mall store, Facebook can be very effective, but not for all companies. Going with Facebook only may lead to small traffic and a lot of risk. Not like the mall though, Facebook doesn’t attract business for you, you attract customers for them.
Yes, you need your own internet site; first to control your internet presence and second to send targeted traffic to it from SEO. You need to control your keyword targets, the visitors you target and what occurs when they come to your website.
Find out more about SEO for Small Business and Daytona Beach internet marketing at SEO10x.
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